Rainbow Road Book Recall (2023) Over Choking Risks

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rainbow road book recall

Rainbow Road Books Activity Kit Recall 2023

Why Were These Children’s Books Recalled?

On September 21, 2023, Make Believe Ideas LTD, of New York, recalled about 260,000 units of Rainbow Road Series Board Books in the US, plus about 12,900 in Canada. The plastic binding rings used for these books can detach, posing choking risks to young children. (1)(2)

According to the recall advisory from Make Believe Ideas and the CPSC (U.S. Consumer Product Safety Commission), the company had received reports of these plastic rings detaching from the books: (1)(2)

  • Two in the US
  • One in Australia


Thankfully, none of these reported incidents involved any injuries or deaths. (1)(2)


What Rainbow Road Books Are Recalled?

Seven board books sold under the Rainbow Road Series are affected by this recall. (1)(2)

These children’s board books are bound with plastic rings.

They were sold either individually or as a book box containing four books. 

All these affected Rainbow Road book products were sold from March 2022 through August 2023 via the following outlets: (1)(2)

  • Amazon (
  • Barnes & Noble
  • Sam’s Club 
  • Target
  • Other stores nationwide or online shops


How Do I Know If My Rainbow Road Books Have Been Recalled?

Check the book title and ISBN (International Standard Book Number) printed on the right-hand corner of your book’s back, above the bar code. (1)(2)

Only the board books listed below and their corresponding ISBN codes are affected by this recall. (1)(2)


Animal Counting



ISBN: 9781803374802


Dinosaur’s First Words



ISBN: 9781803374932 and 9781803372211


Old MacDonald Had a Farm



ISBN: 9781803376790 and 9781803373355


Rainbow Road Book Box



ISBN: 9781803376288


There Was an Old Lady Who Swallowed a Fly



ISBN: 9781803372945 and 9781803371580


Things that Go!



ISBN: 9781803374826


Unicorn’s Colors



ISBN: 9781803374789 and 9781803376622


Where’s My Bottom?



ISBN: 9781803372723 and 9781803376738


What To Do With My Recalled Rainbow Road Books Activity Kit?

Immediately stop using these recalled Rainbow Road books. Register online at to receive your refund (a gift card) from Make Believe Ideas LTD, of New York. (1)(2)

According to the recall advisory, you’ll receive instructions on how to dispose of your affected book(s) after registering on the company’s website. (1)(2)

IMPORTANT: You’ll need to confirm that you have already disposed of the books before you can process and receive your refund. Be sure to follow the company’s instructions to confirm this. (1)(2)

Contact Make Believe Ideas for further information or questions via these channels: (1)(2)

  • Toll-free phone line: 877-206-1091 from 7 AM to 6 PM CT, Mondays through Fridays
  • Recall website:
  • Official website: (click on the “Product Recall” link found at the bottom of the page)


Are These Rainbow Road Books Still Safe To Use?

No. Even if your Rainbow Road books look intact and your children only use them when supervised, there’s no telling when the plastic might break. It’s best to follow the manufacturer’s instructions on how to dispose of these recalled books and get your refund rather than risk a choking incident.


Where Were These Rainbow Road Books Manufactured?

  • China (2)



What Is A Recall Of The Books In The Library?

A library recall is different from a book product recall. Instead of the item being dangerous and requiring disposal, your borrowed is likely ‘recalled’ because it’s needed by another person or for some other reason.


Why Do Library Books Get Recalled?

Library books are often recalled to complete outstanding reservations or when there’s an urgent need for the item elsewhere. This can happen due to different reasons:

  • There are limited copies of this resource material available in your library
  • Your book is overdue
  • Any other reason (any library book can be subject to a recall at any time)

Our Book Recommendations

The following are some of our top picks from the 20+ baby books we recommend for your children (read our article for a more detailed review of each one):


“Baby Einstein – My First Library” (box set) by the Editors of Phoenix International Publications




“Disney Baby My First Words” by Disney Books



“My First Padded Board Books of Nursery Rhymes” (book set)



“Clifford’s Animal Sounds” by Norman Bridwell


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Here’s a list of other recalled toys:


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