Bobbie Formula Vs Similac: What Makes Them Different?

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bobbie formula vs similac



Bobbie is a new player in the US formula industry. With an organic, European-style formulation, is this American formula a better and cleaner choice than Similac formulas?

With so many formula brands out there, we know it can be confusing to figure out which is the best option for your little one. 

Brands such as Similac and Enfamil have been tried and tested through the years. Yet they’ve also been involved in various formula recalls and issues about product tampering.

You might also be worried about the possible unhealthy ingredients, such as maltodextrin and corn syrup, in these popular formula options

With Bobbie being a relatively new brand, we also understand you might have concerns about it not being as proven yet. The good news is that this brand has finally become FDA green-lit. 

How does Bobbie compare to the most popular Similac formulas?

What’s the ideal formula for you to consider? Is it being close to breastmilk really that important? How can you switch your baby to this new formula if you’re breastfeeding or already using another brand? Are there any recalls you should know about, and have they been resolved?

These are just some of the many questions we’ll cover in this review of Bobbie formula vs. Similac.


Which Is The Cleaner Formula For Babies?

All formulas approved by the FDA for the US market can meet your baby’s nutritional needs. However, many contain questionable ingredients such as canola oil and corn maltodextrin that might affect their health and development.

Bobbie offers cleaner products and is the proud holder of the following:

  • Clean Label Project Pesticide-Free Certification
  • Clean Label Project Purity Award (tested to be free from 400+ toxic or harmful chemicals, including heavy metals, phthalates, and contaminants)


They’re the first formula brand in the US to receive both certifications.

The brand values producing clean formulas because it’s founded by a mom. The idea for the company was formed when then first-time mom Laura Modi realized that most formulas on the shelves contained ingredients she herself avoided in her own food: palm oil, corn syrup, and fillers.

Here are common formula ingredients and their drawbacks:

  • Palm oil – Can reduce fat and calcium absorption, cause bone mineralization (compromises bone tissue quality), and lead to constipation (1)
  • Canola oil – Can be highly inflammatory and may contain harmful fats (2)(3)
  • Other highly processed vegetable oils –
  • Contain unhealthy fats that can increase the risks of ailments such as coronary heart diseases (4)
  • High fructose corn syrup (also “corn syrup” on the label) – An added sugar that’s sweeter than table sugar; it’s absorbed more readily by the body, can increase appetite, and possibly lead to obesity (5)
  • Corn maltodextrin – Another additive that can increase the risk for cardiovascular diseases, obesity, diabetes, and chronic inflammatory diseases (6)(7)
  • Other added sugars – Studies show that sugar can be more addictive than cocaine and may lead to increased obesity risks (8)
  • DHA – Conventional DHAs are usually extracted using hexane, a “processing aid” that can be toxic (9)


Due to unsafe farming practices from their sources, some baby formula might also contain:

  • Pesticides
  • Other harmful chemicals


Overall Brand Comparison: Bobbie Formula Vs Similac

Brand Origins, Production Quality, & Reputation

Things To Know About Bobbie

Bobbie is an American brand that offers European-style baby formula. It’s a mom-founded baby formula company founded in 2018. 

They received the FDA’s approval on August 20, 2020, and manufacture organic baby formula in Vermont and Ohio with Perrigo Nutritionals.

Bobbie offers two USDA Organic certified formula products that are also non-GMO (they’re free from genetically modified organisms).


What Makes Bobbie Formula Different?

Bobbie only makes formulas with organic ingredients: traditional and gentle formulas. Both of their products are USDA Organic Certified.

It’s the first baby formula brand to receive both of the following distinctions:

  • Pesticide Free Certification
  • Clean Label Purity Award


Bobbie formulas are made by Perrigo, the same maker of formula brands such as Gerber Good Start infant formula and various US store brands. 

All products are made using high-quality ingredients, with milk from grass-fed cows sourced from family-owned Organic Valley farms in the US. 

To ensure safety, each batch undergoes 2,000+ rigorous quality checks. In addition, you can find more information about each product you buy using Bobbie’s lot code tracker (access via

Bobbie is free from questionable ingredients such as corn syrup, maltodextrin, and added sugars.

Remember the formula tampering issues that affected Enfamil and Gerber some years ago? We covered them in our formula recall article.

Bobbie uses tamper-evident cans to prevent this from affecting their products. Through this added safety layer, you’ll know if the can has been tampered with because once opened, it can never be resealed.

The brand also offers you different buying options, including through a subscription. And if you want to first try out the formula to check how your baby reacts to it, you can also get the starter bundle with two smaller cans offered on a “buy one, get one” basis.


Things To Know About Similac

Abbott Laboratories makes all Similac formulas.

An industry giant, Similac produces at least a dozen different formulas and has been around since 1925.

You might also be surprised that the brand offers a European formula: Pure Bliss by Similac. It’s modeled after breast milk and directly imported from Europe. It’s made of milk from grass-fed cows in Ireland.


What Makes Similac Ideal For Your Baby?

There’s a Similac formula to meet every baby or toddler’s needs. 

For example, they have products that specifically target nutrition for preemies, while others are made for fussiness, colic, and reflux

There are also special formulas for babies with sensitive tummies and milk allergies.

And, as mentioned, they also have a European formula

Because every baby’s needs differ, talk to your pediatrician or healthcare provider about which is ideal for yours.


Variety & Types Of Products Offered

Types Of Bobbie Infant Formula Products

Organic Flagship Formula


Organic Gentle Formula


Learn about these products in our article on Bobbie Formula Reviews.


Types Of Similac Infant Formula Products

Routine & Regular Baby Formulas For Everyday Nutrition
Non-GMO & Organic Infant Formulas


Gentle & Sensitive Formulas (Lactose-Free, Dairy-Free, Anti-Colic, etc.)


Hypoallergenic & Other Specialty Or Medical Formulas 


Toddler Formulas


Get more information about these products in our article on Similac Formula Reviews.


Do These Baby Formulas Have FDA Approval?

The FDA doesn’t directly “approve” baby formulas. However, the federal agency regulates these baby products and ensures they follow US regulations. (10)

Formula recalls can be issued by the FDA for products that:

  • Exceed the maximum limits
  • Don’t meet these standards 
  • Don’t follow the FDA’s labeling guidelines
  • Have reports of possible contamination or other health concerns


Ingredients & Formula Building Blocks

Milk Protein Content & Ratio

Whey-To-Casein Ratio (Breastmilk Vs. Formula)

Breast milk’s composition varies, depending on your baby’s needs

For example, it doesn’t have a fixed whey-to-casein ratio (proteins in milk). This ratio is around 80-20 or 70-30 at  early lactation, then changes to around 50-50 at later lactation. (11)

Bobbie’s flagship milk-based formula has a ratio of 60% whey and 40% casein. The gentle formula uses 100% broken-down (also called “partially hydrolyzed”) whey proteins.

Cow’s milk has a whey-to-casein ratio of around 18-82. So, manufacturers must process it to be as close to human milk as possible. (11)


Things To Know About Whey

Whey comprises the liquid that remains when milk is curdled. It’s easier to digest. (11)

So, your baby’s small tummy can easily digest formula with more whey than casein. (11)

About 10% of whey is comprised of whey proteins with the following ratio: (12)

  • Beta-lactoglobulin (around 65%)
  • Alpha-lactalbumin (around 25%)
  • Serum albumin (around 8%)
  • Immunoglobulins (remaining portion)


Things To Know About Casein

Casein protein makes up about 80% of cow’s milk. It’s more dense than whey and turns into solids or curds when milk is curdled. (11)

It’s digested slower than whey, so having too much casein in your baby’s formula can lead to constipation. (11)

Casein carries calcium and phosphate. (12)

This milk protein can be further subdivided into A1 and A2 groups. Most formulas are made of A1 milk. (13)

Some studies showed that A1 proteins are more likely to cause gas, diarrhea, and bloating than A2 milk proteins.  A2 milk proteins might also help improve memory and accuracy more than A1 milk. (13)

That’s why some manufacturers, including Abbott, also created specialty formulas with only A2 milk.


Carbohydrate Content & Source

Human milk has lactose as its primary carbohydrate. (11)

European formulas (and the European-inspired Bobbie) use lactose as the carbohydrate source to be as close as possible to breast milk. They are free from added sugars.

American formulas aren’t required to use lactose, and many Similac products are lactose-free because they’re especially formulated for babies with lactose intolerance and sensitive tummies


Fat Content & Source

Dietary fats and essential fatty acids in milk are important for brain development. They help your baby’s body absorb fat-soluble vitamins (examples include vitamins A, D, E, and K). (11)

Breast milk contains around 40-50% of fats. Cow’s milk, which is used in making baby formulas, has a different composition and doesn’t provide all the fats or essential fatty acids your little one needs. That’s why manufacturers supplement baby formula products with various oils. (4)(14)

Common fats or oils used in formula production include highly processed vegetable oils such as those made from sunflower, safflower, coconut, palm, and canola (or rapeseed). However, these oils can be highly inflammatory and might contain harmful fats. (2)(3)(4)


Use Of Canola Oil

Bobbie and Similac both use canola and other highly processed oils in their formulas.

However, Bobbie offers a cleaner alternative by using an organic expeller-pressed fat blend. This plant-based blend meets the fat requirements for formulas using organic coconut, sunflower, safflower, or canola oils.


Do Bobbie & Similac Formulas Have Palm Oil?

Palm oil is also another commonly used ingredient in many baby formulas. It has a fatty acid profile comparable to that of human breast milk. Sadly, studies have also shown that it can lead to the following: (1)(15)

  • Reduced calcium absorption
  • Reduced fat absorption
  • Compromised bone tissues through increased bone mineralization
  • Increased risk of harder stool consistency or constipation


According to a 2020 Nutrients journal review, the differences in the fatty acid positions on the triacylglycerides of palm oil and human breast milk might be the reason for the issues in fat absorption.

Thankfully, both Bobbie and Similac formulas are free from palm oil.


Prebiotic & Probiotic Content

Probiotics are good bacteria that help promote digestion and a healthier immune system. Prebiotics are fibers that also improve digestion and are considered food for probiotics to thrive.

  • Bobbie doesn’t use probiotics or prebiotics
  • Some Similac products (such as Pure Bliss) have probiotics and prebiotics


Other Important Ingredients

Iron Content

The FDA requires that formulas have at least 1 mg iron per 100 calories. Those that don’t must include warnings on their label for the possible need for iron supplementation. (16)

Most Similac formulas have 1.8 mg iron per 100 calories. 

Bobbie formulas have a lower iron content (1.2 mg iron per 100 calories) because they follow European guidelines that limit formulas to a maximum of 1.3 mg iron per 100 calories. (17)


DHA Content

Many formula companies add DHA (docosahexaenoic acid) to their products because this omega-3 fatty acid is important for eye development and brain health. 

While conventional DHAs often use the toxic “processing aid” called hexane, Bobbie uses water extraction and sources their omega-3 DHA from sea algae. (9)

The same goes for ARA (arachidonic acid), an omega-6 fatty acid.


Soy Content

Bobbie formulas are soy-free, while many Similac products have soy and/or soy oil.

Soy is considered a common allergen. It can also cause stomach upset, vomiting, gas, bloating, nausea, and diarrhea or constipation due to its lectin content. (18) 

Soy allergy is often due to soy proteins. The manufacturing process to make soy oil removes soy proteins. Technically, soy oil can be declared as “soy-free” because it’s not believed   to trigger an allergic reaction. (19)

However, we recommend caution if your child is allergic to soy. 

Watch out for these common soy allergy signs: (19)

  • Skin rash
  • Hives
  • Itching
  • Diarrhea
  • Stomach pain
  • Vomiting


Call your doctor or take your baby to the ER if they exhibit the following serious soy allergy symptoms: (19)

  • Coughing
  • Wheezing
  • Itchy or red eyes
  • Hiccups
  • Bringing knees to the chest
  • Arching back
  • Stomach pain
  • Spitting up
  • Diarrhea
  • Vomiting
  • Swelling (check your little one’s tongue, lips, or throat)
  • Shortness of breath
  • Trouble breathing


Consistency, Texture, & Taste

Bobbie formulas have a creamy texture and can taste similar to breast milk due to their formulation.

Similac formulas have varied texture, taste, and consistency, depending on their formulation. 

For example, many parents complain about the slightly bitter or metallic taste of Similac Alimentum (made of hydrolyzed proteins), while customer reviews on Similac Pure Bliss praise its “delicious taste.”


Pricing & Where To Buy

Most Similac products are readily available in many retail outlets nationwide and through online stores such as Amazon, Target, and Walmart.

Currently, Bobbie products are sold at fewer shops:

  • Bobbie’s official website (via
  • Target


Comparable Products & Alternatives

What Formula Is Closest To Bobbie?

As a European-style formula, Bobbie is more similar to European products such as Kendamil, Holle, HiPP, and Bioland (Lebenswert) than Similac products.

It also has a similar formulation to another clean American brand: ByHeart formula.

The European-made Similac Pure Bliss is the brand’s closest product to the Bobbie formula.


What Formula Is Comparable To Similac?

Many Enfamil products have Similac counterparts. These two brands are the top two formula manufacturers in the US.

Read our reviews here:


Comparisons: Bobbie Vs. Similac Formula Groups

Bobbie Organic Baby Formula Vs. Similac’s Flagship & Regular Baby Formulas (Advance, Pro-Advance, & 360 Total Care)

(sources: and


Main Similarities

  • Formulated for everyday nutrition for babies 0 to 12 months old
  • Made from cow’s milk
  • Lactose as the primary carbohydrate source
  • Non-GMO formulas
  • Free from palm oil
  • Free from maltodextrin, corn syrup, and other added sugars
  • Free from artificial growth hormones


Main Differences

  • The three Similac products have soy oils and soy lecithin; Bobbie products are free from soy
  • All three Similac products have more iron content (1.8 mg per 100 calories) than Bobbie (1.2 mg per 100 calories)
  • These Similac products have prebiotic FOS (fructooligosaccharides) or HMO (human milk oligosaccharides) that support a healthier immune system and better gut health (20)
  • All these Similac products also contain nucleotides, building blocks of DNA and RNA that are found in breast milk and can promote immune function, a healthy microbiome, early infant growth, and small intestine development (21)


Milk Type & Source
  • Bobbie formula is organic and made from milk of grass-fed cows
  • These Similac formulas aren’t organic or made from pasture-raised cows


Protein Content & Ratio
  • Bobbie uses a 60:40 whey to casein ratio
  • Similac formulas have closer to 50:50 whey to casein ratio


Other Key Differences In Recalls, Ingredients, & Content

Bobbie Organic Baby Formula

  • A Bobbie formula recall for an older, Germany-made formulation in 2019 for inadequate nutrient levels and not meeting the FDA’s requirements; the new formulation isn’t affected and the recall has been terminated


Similac Advance & Pro-Advance Infant Formulas

  • Several formula recalls over the years, including in 2022, 2010, 2006, and 2005 (22)


Similac 360 Total Care

  • Similac markets it as the closest formulation to breast milk
  • The powdered formula version was part of the massive 2022 Similac recall; the liquid, ready-to-feed form was also recalled in 2022 over a manufacturing defect that can cause the formula to spoil, leading to diarrhea, vomiting, or other gastrointestinal symptoms. (22)


Comparison Chart For Nutritional Values

The values below are for each serving (per 100 Calories):



Pricing & Availability
  • These Similac products cost less but are more readily available than Bobbie organic formulas 



Product Reviews

Bobbie Organic Baby Formula

Love this formula. Was feeling extreme guilt over weaning our successful breastfeeding journey. Slowly weaned to this formula and it works great. It is a little harder to blend in my opinion, but I don’t mind. It’s also pricey but worth it! I’ll always pay more for better ingredients as well as supporting a product made in the USA. I love how compact the canister is so I can easily throw in the diaper bag when needed on the go.” – Reviewer on Target

This formula works great for our son who just turned 6 months! I feel good about the ingredients and it’s easy on his stomach. We started with another competitive brand but it smelled really bad. This has no odor and mixes well. Also the subscription service is very convenient. My only con is the small can size. – Reviewer on Target

I wanted to like this formula due to the clean ingredients but unfortunately Bobbie didn’t work for us made my baby spit up more than usual and got him constipated. He wasn’t interested in drinking it either and I didn’t like the fishy smell.– Reviewer on Target

So foamy! Even if I stir it, when he drinks it creates foam as air goes back into the bottle. After a 8oz bottle there was 6oz of foam when there was none to begin with. There’s no “waiting a minute” for it to pop and settle. Also has some censored explatives on the packaging. – Reviewer on Target


Similac Advance Infant Formula

Hospital gave my daughter this formula which is the best. She has no problems it’s easy to digest better than enfamil. Love it.” – Reviewer on Amazon

This is the formula that the hospital put to my baby and is good he hasn’t have problems with it.” – Reviewer on Amazon

This brand was a terror to my baby’s stomach. Would fuss; stretch, cry, release painful gas while taking milk %26 after taking this brand.” – Reviewer on Walmart

It isn’t a bad formula but my son was not getting full from drinking it. The walmart parents choice brand was more filling and a better value.” – Reviewer on Walmart


Pro-Advance Infant Formula

Love this product! When my breast milk supply dried up I wanted something as close as possible to the good stuff! My baby loves this type of formula, he has never spit up or had tummy issues while eating it.– Reviewer on Walmart

Baby is not crazy about the taste but she doesn’t like any formula. She prefers it to others however. I like the box is very well designed, you can take the very last bit from the rounded corners and holds the scoop on the lid.” – Reviewer on Walmart

Too strong for my newborn tummy… he couldn’t do #2 for 2 days because this product and lots of gas.. i just lost my money….” – Reviewer on Walmart

My son was started on this in the hospital. He has been so gassy and fussy. Almost immediately he’s crying and screaming and it seems to run right through his system. It also has him waking up in the middle of the night screaming in pain. You can hear his poor tummy rumbling.” – Reviewer on Walmart


Similac 360 Total Care

Made the transition from breast milk easier. Melts in water well, my baby seems to like the taste. She is fat and happy, and that is all I could ask for.” – Reviewer on Amazon

My baby has been using this formula ever since I have stopped breastfeeding and he has been doing great on it! I feel as if this product is the closest to breast milk! I highly recommend!” – Reviewer on Walmart

I havent had any complaints until recently where the powder almost seems as if cant be mixed well. It leaves the bottles with a chalky/ sandy substance. Since this change Ive noticed my baby not tolerating the milk as well.” – Reviewer on Walmart

Made my baby very gassy and constipated. Switched to similac sensitive and works great.” – Reviewer on Walmart


Bobbie Organic Infant Formula Vs. Similac’s Non-GMO Or Organic Infant Formulas (Pure Bliss & Organic)

(sources: and


Main Similarities

  • Made of cleaner ingredients
  • Formulated for infants 0 to 12 months old
  • Use lactose as the primary carbohydrate source
  • Free from palm oil
  • Free from maltodextrin, corn syrup, and other added sugars
  • Free from artificial growth hormones


Main Differences

  • Bobbie and Similac Pure Bliss are European-style products; Similac Organic is an American-style formula
  • Bobbie and Similac Pure Bliss are powdered formulas; Similac Organic is currently only sold in liquid form but was previously also sold as powder
  • Bobbie (previous formulation) and Similac Organic had a recall; Similac Pure Bliss hasn’t been recalled
  • Both Similac products have nucleotides (DNA and RNA building blocks); Bobbie doesn’t have any
  • Similac Organic has prebiotics; Bobbie and Similac Pure Bliss don’t have any


Milk Type & Source
  • Bobbie and Similac Organic are both organic products made from the milk of grass-fed cows; Similac Pure Bliss isn’t organic or made from pasture-raised cows


Protein Content & Ratio
  • The whey to casein ratio for these Similac products isn’t indicated


Other Key Differences In Ingredients & Content
  • Bobbie and Similac Pure Bliss use regular casein from milk; Similac Organic uses A2 milk


Comparison Chart For Nutritional Values

The values below are for each serving (per 100 Calories):

Pricing & Availability
  • These Similac products cost less and are more readily available than Bobbie organic formulas 


Product Reviews

Bobbie Organic Baby Formula

Excellent formula. No gas. No reflux, no spit ups. First formula I tried and love it . So far so good.” – Reviewer on Bobbie

We switched my breast fed baby to formula at 7 months and we absolutely loved Bobbie. She never had stomach issues with the transition and the delivery right to our house made things so easy. I will definitely be using for my next baby!” – Reviewer on Bobbie

…The only downside is it does get a little foamy after mixing in warm water.” – Reviewer on Bobbie

Why is this formula so foamy its insane! This is my second baby and I’ve never seen foam like this. Not buying again and way to expensive since all I get to feed .y baby is foam. Definitely ripped off. Oh and he’s grumpy and hungry still after a 6 oz when given this formula.” – Reviewer on Target


Similac Pure Bliss Infant Formula

One of my twins has had a sensitive stomach. We’ve tried multiple types of formula but Bliss has been the only one to significantly decrease the spitting up situation! It’s worth the few extra dollars a can.” – Reviewer on Similac

I recently switched to Pure Bliss by Similac Infant Formula, and it’s been a game-changer for my baby! The gentle and easy-to-digest formula has made a noticeable difference in my little one’s comfort and happiness.” – Reviewer on Amazon

Made my baby more gasy and spit up even more. Compared to other brands I would not be buying this again,! Not to mention it leaves a bad smell on your baby.” – Reviewer on Walmart

I chose this milk because it said it was good for babies with colic however this made my baby colic he was sick for four days I couldn’t take it anymore and had to take him to the emergency room. He was in excruciating pain!” – Reviewer on Amazon


Similac Organic Infant Formula

These are my go to for feeding the first few weeks. They make it so easy especially when night feeding. They don’t need to be refrigerated and perfect ounces for a newborn. They are also easy to travel with if you are on the go.” – Reviewer on Amazon

Coming from a mom whose child has severe acid reflux, we have to use cereal in every bottle. We was put on gerber gentle and it was horrible. My baby puked 24/7. My doctor switched us to pro advanced and it was great. No puking but would cause belly aches sometimes. We then switched to organic & it is wonderful!” – Reviewer on Similac

Unfortunately, just because it organic, doesn’t mean it’s good. This formula made my baby breakout, he was constipated and cried. The ‘Enfamil NeuroPro Ready-to-Use Baby Formula’, apparently works better for him, he didn’t breakout, wasn’t constipated, didn’t cry.” – Reviewer on Amazon

My infant immediately became sick and began vomiting curdled milk all day long. Ever since he has been so fussy and uncomfortable.” – Reviewer on Amazon


Bobbie Organic Gentle Formula Vs. Similac’s Gentle Formulas (Total, Pro-Total Comfort, Sensitive, & Pro-Sensitive

(sources: and


Main Similarities

  • Formulated as a gentle formula to provide nutrition for babies 0 to 12 months old
  • Made from cow’s milk
  • Free from palm oil
  • Free from artificial growth hormones


Main Differences

Milk Type & Source
  • Bobbie is an organic product made from milk of grass-fed cows; the Similac formulas aren’t organic or made from pasture-raised cows


Protein Content & Ratio
  • Whey to protein ratios aren’t indicated for these Similac products



Bobbie Organic Gentle formula hasn’t been recalled but the Similac products have had recalls.

Other Key Differences In Ingredients & Content

Bobbie Organic Gentle Formula

  • Made of organic partially hydrolyzed proteins
  • Uses lactose as the primary carbohydrate


Similac Total Comfort and Pro Total Comfort

  • Made of whey protein hydrolysate
  • Lactose-free
  • Contains corn maltodextrin and added sugars


Similac Sensitive and Pro-Sensitive 

  • Made of milk protein isolate
  • Lactose-free
  • Uses corn syrup and added sugars


Comparison Chart For Nutritional Values

The values below are for each serving (per 100 Calories):



Pricing & Availability
  • These Similac products cost less and are more readily available than Bobbie gentle organic formula


Product Reviews

Bobbie Organic Gentle Infant Formula

Our sweet boy has responded so well to after switching to the Bobbie Gentle formula. We love a happy baby and the subscription service is a major convenience too!” – Reviewer on Bobbie

My son’s system has really adjusted and he’s bowel movements are much better with BOBBIE. Being able to make a bottle on the spot and not have the foam layer linger around amazes me compared to other formula.” – Reviewer on Bobbie

My baby had this once and it made him so uncomfortable right away. He refused to drink the second bottle.” – Reviewer on Target

…My only complaint is the length of the scoop handle. It barely fits in the can until you’ve used a bunch so it gets a little messy at first. But still totally worth it!” – Reviewer on Bobbie


Similac Total Comfort Infant Formula

Helped with my baby’s stomach pain for digestion and gas. Not so heavy on his new little tummy like the blue can.” – Reviewer on Walmart

I like this formula because it’s a lot gentler and easier on my son’s stomach than the Similac advance and he holds it down and I have no problems with him spitting it up and it doesn’t cause him any issues.” – Reviewer on Walmart

My baby drinks total comfort infant formula and has been for the last 7 months , every time we make a bottle no matter how hard we shake or stir the bottle or if it’s warm or cold water there are ALWAYS clumps I’m not sure why it’s not dissolving properly but I’ve read in forums that it’s a commonly known issue and it should be addressed!” – Reviewer on Walmart

This milk did not settle well with my baby. Due to her having acid reflux, we were trying her on this brand. It startled me when milk was projecting out of her mouth and nose. According to her provider she doesn’t have any milk allergies.” – Reviewer on Walmart


Similac Pro-Total Comfort Infant Formula

This formula saved our twins from so much pain. Before they had terrible reflux, constipation, and gas pain. Now they are able to eat and are doing much better. The formula didn’t fix all of the problems, but they are much happier and healthier!” – Reviewer on Walmart

Easy to mix up. Worked for our LO. Decent price for amount you got. Liked that it came in a stock amount so we had less ordering to do constantly or running to the store for more. Used it after breastfeeding and the transition went well.” – Reviewer on Amazon

The latest formula is not good at all. The smell is very chemical. Taste is bad. I throw away the whole can and didn’t even risk to give it to my baby!” – Reviewer on Amazon

My son has been using this formula for many months now and does fine – apart from some regular spit ups (we’ve tried Pro Advance and Pro Sensitive as well, but this one has been the most tolerable). However, there is one MAJOR flaw in this product. It does NOT dissolve easily. Whether you use warm or cold water, doesn’t matter. It always leaves lumps behind that then clog the bottle. If you keep shaking it forever, it will dissolve but result in SO MUCH foam and bubbles that baby ends up being super gassy.” – Reviewer on Similac


Similac Sensitive Infant Formula

My baby was on German formula and started refusing it , tried Similac sensitive and wow she sleeps better eats better great for lactose sensitivity!!! Tried enfamil gentlease caused bad diarrhea.” – Reviewer on Walmart

This formula is great! It’s great quality, good price and helped our son when he had colic! It’s super helpful with his sensitive stomach! We definitely recommend it!” – Reviewer on Walmart

The labels are misleading, stressing it’s good for sensitive babies and putting “breast milk” all over the label. It’s mostly made out of corn starch. Similac should be ashamed of themselves. Put something like “milk alternative” in bold so it’s clear.” – Reviewer on Amazon

Similac sensitive made my baby girl worse. She was crying all the time, spitting up constantly, waking up repeatedly and had severe diarrhea that caused yeast infection which wasn’t getting better even with the prescribed cream until my sister told me to switch the formula, even though it says sensitive it did not work for my baby. I switched to a different brand and she is finally content, able to sleep, yeast infection cleared because she no longer has watery stools.” – Reviewer onn Amazon


Similac Pro-Sensitive Infant Formula

Recently added an additional member to our family and I will say this product is an excellent source of nutrition if one doesn’t produce much breast milk. Our baby enjoys the bottle with no spit up. This is what was recommended at the hospital we were at and could not be happier.” – Reviewer on Walmart

I was in the hospital ICU for a week after giving birth to my son and couldn’t breastfeed my baby. I was told that this is the closest milk to breast milk. My son loved it. He doesn’t throw up alot or get the runs from the milk. It doesn’t clump up in the bottom of the bottle either. He digests the milk good and I love the fact that it isn’t too expensive. My pediatrician approved the milk.” – Reviewer on Walmart

I’m not sure what the difference is between the pro-sensitive and the pro-advance, but this is the second time that we have tried the pro-sensitive. Both times, he has become stopped up and gassy after a day of drinking the pro-sensitive. Clearly not for my baby.” – Reviewer on Walmart

This formula made my daughter very gassy. It would also often wake her up in the middle of the night when and she would be passing a lot of gas.” – Reviewer on Walmart


Bobbie Organic Gentle Formula Vs. Similac’s Hypoallergenic & Specialty Formulas (Alimentum & NeoSure)

(sources: and


Main Similarities

  • Derived from cow’s milk
  • Formulated for infants 0 to 12 months old
  • Free from palm oil
  • Free from artificial growth hormones
  • They all had a recall


Main Differences

Milk Type & Source
  • Bobbie is an organic product made from milk of grass-fed cows; the Similac formulas aren’t organic or made from pasture-raised cows


Protein Content & Ratio
  • Whey to protein ratios aren’t indicated for these Similac products


Other Key Differences In Ingredients & Content

Bobbie Organic Gentle Formula

  • Organic hydrolyzed milk proteins
  • Made of lactose


Similac Alimentum 

  • Specialty formula 
  • Lactose-free
  • Hydrolyzed (broken-down milk proteins)
  • Clinically proven to reduce excessive crying (colic) from cow’s milk protein sensitivity within 24 hours (according to Abbott)
  • Contains added sugars, corn maltodextrin, soy oil, and processed vegetable oils


Similac NeoSure

  • Catch-up nutrition especially formulated for premature babies
  • Contains more proteins, vitamins, minerals (especially calcium and phosphorus), and other nutrients than traditional infant formula
  • Contains corn maltodextrin, added sugars, soy oil, and processed vegetable oils


Comparison Chart For Nutritional Values

The values below are for each serving (per 100 Calories):



Pricing & Availability
  • Bobbie Gentle Organic Formula and Similac Neosure have similar prices; Similac Alimentum costs about 33% more
  • The Similac products are more readily available than Bobbie


Product Reviews

Bobbie Organic Gentle Infant Formula

We made the switch from Bobbie to Bobbie Gentle when my little one was 2 months old and the improvement almost immediate!! Within a day or 2 all the gas, fussiness, and witching hour were gone! The transition was smooth and she’s still thriving on it 6 months later.” – Reviewer on Bobbie

I’m so happy that Bobbie makes a gentle formula!!! This formula has been absolutely amazing for my newborn. Prior to switching to this formula, he was gassy and constipated – but since using Bobbie gentle, he has been so much less fussy and so much happier after eating and is going to the bathroom very regularly!!!” – Reviewer on Bobbie

After reading reviews I thought this would work for my baby. I’ve been giving it to her for 6 weeks, it gave her terrible gas and diarrhea. I finally found a new pediatrician and she is allergic to the cow protein in the formula. I would recommend buying 2 cans to try before subscribing. I’m stuck with 10 cans of formula I can’t use.” – Reviewer on Target

My baby had this once and it made him so uncomfortable right away. He refused to drink the second bottle.” – Reviewer on Target


Similac Alimentum Infant Formula

i loved this formula for my son , i only had to switch formulas once and that was from neurosure to alimentum . my son was less gassy and sleep through the night longer than he did when he was on neurosure . bowel movements were never a problem!” – Reviewer on Walmart

This formula a week in has really helped my family. I was on nutramigen and had to make the switch due to the recall. The price is way better, the smell is no where near what Nutramigen smells like THANKFULLY. My son has terrible reflux and is on a heartburn medication and he is barely throwing up now.” – Reviewer on Walmart

I don’t know if it’s normal, but the taste is not pleasant at all. The doctor prescribed it to me, but I’m not convinced by the taste. My baby couldn’t take it; he is already 3 months old. I don’t know what to do.” – Reviewer on Amazon

They added a bunch of stuff to this formula and now the baby doesn’t tolerate it. So disappointing.” – Reviewer on Similac


Similac Neosure Infant Formula

Born prematurely my twin grandbabies get this and it surely nourishes their lil bodies this first year.” – Reviewer on Amazon

My daughter really likes this product. I am using this since she is born and helps to grow quickly.” – Reviewer on Amazon

Was recommended to switch this as little one was born at 5lbs/37 weeks. Baby was miserable and stopped pooping. Constantly passing smelly gas, red face, arching back and constipation. Only used for 4 days when 5 days old. We are almost 2 weeks old and wish I could provide relief instantly.” – Reviewer on Similac

The Nicu started giving this to my infant at eight days old as a form of fortification. Within an hour she was spitting up. Of course she was on her back so she also choked on it. It ended up in her throat and in her nose and she was miserable. As soon as we got discharged, we found an alternative brand and the spitting up immediately stopped.” – Reviewer on Amazon


Summary & Recommendations

Bobbie formulas can be superior and cleaner if you check their ingredients list. However, the brand only offers two products, which might not apply to your little one.

Similac has a wider range of products to suit every baby’s needs, including hypoallergenic and medical formulas.

The right formula for your baby is the one that meets their needs. So, even though Similac products can have some questionable ingredients, they might be more suited for your baby.

We recommend talking to your pediatrician before choosing or switching baby formulas.



Factors To Consider When Choosing Baby Formula

Your Baby’s Needs

The WHO (World Health Organization) revealed that the baby formula industry is worth US$ 55 billion, but the formula companies might be exploiting parents’ fears for profit. (23)(24)

According to a 2023 The Lancet Journal study, infant formula companies allegedly “manipulate” scientific data to make it appear that babies need the following: (24)

  • Baby formula because “breastmilk alone isn’t enough” but the products are formulated “closest to mother’s milk” 
  • Products that promote higher IQ, long-term cognition, and better academic performance by using  labels that include“neuro,”  “IQ,” “brain,” etc.
  • Products that promote better digestion, address sensitivities, or “alleviate” colic, fussiness, and gas (e.g., hypoallergenic or anti-colic formulas)


Experts agree that what’s important is that your little one gets the nutrition they need. How can you tell? Products that with FDA’s go signal for production meet their formula guidelines and can provide optimum nutrition for your little one.

So, flagship and all the other formulas from Similac and Bobbie can provide your baby’s nutritional needs. However, if your baby has lactose intolerance, is allergic to cow’s milk, was born prematurely, or has other special feeding and medical needs, they might require a specialty formula.

Your pediatrician can help you decide whether your baby needs all these specialty products or can also thrive with a traditional formula (which usually costs less).


What Makes Hypoallergenic Baby Formulas Different?

Hypoallergenic formulas are made of ingredients that are free from all forms of allergens, including milk proteins and soy.

Many formula companies use broken down milk proteins (such as casein hydrolysate) for these hypoallergenic products. Although still sourced from milk, these smaller components are less likely to trigger allergic reactions. 

Babies with severe milk allergies who still react to hydrolyzed proteins might need an amino acid-based formula. The milk proteins in these formulas are further broken down into their building blocks. These formulas are considered fully hypoallergenic because they don’t have intact proteins.

The downside to these formulas is that they often taste strange and have a different scent, texture, and consistency from breast milk or traditional formulas. Your baby might take time to accept them.

You can also opt for a dairy-free baby formula if your infant is allergic to cow’s milk but doesn’t react to soy.


What Makes Gentle Or Sensitive Baby Formulas Different?

Gentle baby formulas have partially hydrolyzed or broken down proteins that are easier for small tummies to digest. Many of these products are also marketed as anti-colic formulas.

Lactose-free formulas are also an option for babies who are lactose intolerant.


Your Baby’s Preferences

Sometimes, even the most carefully chosen formula fails because your baby might refuse to take it. 

Bobbie addresses this by offering smaller trial cans so you can test if these formulas are ideal for their baby. 

Another way to help your baby accept the new formula is to transition gradually instead of immediately switching. 

Still, if your baby continues to reject the new formula, ask advice from your pediatrician whether they can go back to their old formula or find another one.


Your Budget

Bobbie formulas offer cleaner, USDA Organic certified products for your little one. However, they can also be pricier than most Similac products.

Although we lean more toward Bobbie and similar products, what’s more important is that your baby is well fed.


Other Baby Formula Articles & Guides


Formula Recalls To Monitor

































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