Fertility

Cheap Baby Formula Online: Best Places To Buy & Ways To Save On Infant Formula

Updated on 16 minute read

Overview 

Are you trying to find an online retailer selling affordable baby formula and supplements for your little one? Many options are available for you, including from popular retailers like Amazon, Costco, Target, and Walmart.

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But you can also find cheaper options available from each brand’s official website or other online shops.

You can also find online importers for European formulas in the US. While these imported formulas may be more expensive than US brands, you can compare prices offered among the online retailers so you can still save some dollars at checkout.

Where can you buy baby formula online, and which retailer offers extra options, such as gift cards? What infant formula brands do these retailers sell, and can you also opt for store pickup instead of home delivery? Learn more about them below.

Cheap Baby Formula Online: American Brands & Non-Organic Options

You might get huge discounts by buying from big retailers, yet you can also find great deals from your preferred formula’s website or online store. 

The following are some of the most popular online shops or retailers where you can buy cheap baby formulas:

  • Walmart
  • Amazon
  • Target
  • Costco
  • Sam’s Club
  • buybuy Baby
  • Walgreens
  • ALDI (German brand, non-organic  formulas)
  • Thrive Market

 

Brand websites and online stores can include:

 

Similarities

  • All have a mobile app. 
  • Most have their own formula brands, except buybuy Baby
  • Most carry several major brands, except ALDI (only sells its own brand)
  • Most have customer reviews and ratings on each product, except ALDI
  • Most have membership clubs for rewards points or discounts
  • Most have search filters and customizable search results
  • Most have informative product descriptions
  • Most accept manufacturer’s coupon

 

Some of these retailers also have:

  • Store pickup options
  • Curbside pickup options
  • Gift registry
  • Gift cards
  • Separate section for recalled products
  • Subscription options

 

Differences

These retailers have plenty of similarities, but these are the highlights of each retailer:

 

Walmart

  • Sells Parent’s Choice (own brand) 
  • Carries most of the major formula brands
  • Accepts WIC (Women, Infants, and Children)
  • Accepts manufacturer’s coupons
  • Store pickup options
  • Gift registry options
  • Walmart+

 

Amazon

  • Sells Mama Bear (own brand)
  • Has the most options for formula brands, including Holle (a European brand)
  • Subscription options
  • Accepts FSA (Flexible Spending Accounts) and HSA (Health Savings Accounts) for eligible items
  • Accepts WIC (Women, Infants, and Children)
  • Accepts Amazon coupons and some manufacturer’s coupons (limited)
  • Gift registry options
  • Amazon Family and Prime

 

Target

  • Sells up & up (own brand)
  • Subscription options
  • Gift registry options
  • Target RedCard ($0 annual fee)

 

Costco

  • Sells Kirkland Signature (own brand)
  • Subscription options
  • Bulk shopping
  • Costco membership

 

Sam’s Club

  • Sells Member’s Mark (own brand)
  • Store pickup options
  • Gift registry
  • Separate section for a list of recalled products
  • Sam’s Club (regular) and Plus

 

buybuy Baby

  • Price match promise
  • Store pickup options
  • Gift registry options
  • Separate section for a list of recalled products
  • buybuy Baby credit card

 

Walgreens

  • Sells Well Beginnings (own brand)
  • Most number of payment options available
  • Customizable search result options include alphabetical order
  • Store pickup options
  • Separate section for a list of recalled products
  • myWalgreens (free membership)

 

ALDI

  • Sells Little Journey (own brand) only
  • Accepts SNAP (Supplemental Nutrition Assistance Program) and EBT (Electronic Benefits Transfer) card 
  • Store pickup options

 

Thrive Market

  • Sells organic baby formula brands
  • Shop for organic products with as much as 30% savings
  • Thrive Market membership

 

Where To Buy Organic European Baby Formulas Online

  • Organic Baby Shop
  • My Organic Company
  • Organic’s Best Shop
  • Mommy Formula

 

Brand websites and online stores can include:

  • Holle USA

 

Similarities

  • Carries organic European formula brands only
  • Informative product descriptions
  • Easy-to-use shop interface
  • Customer reviews & ratings
  • None of these retailers have their own formula brands.

 

All these brands sell the following European brands:

  • HiPP
  • Holle
  • Loulouka
  • Kendamil
  • Lebenswert, except Organic Baby Shop

 

Differences

Most of these stores have similar features and only differ by the products they offer and the payment options available.

 

Organic Baby Shop

  • Sells Kabrita and NannyCare

 

My Organic Company

  • Sells Jovie
  • Subscription options

 

Organic’s Best Shop

  • Sells Löwenzahn Organics

 

Mommy Formula

  • Sells NannyCare and Kabrita
  • Has the most number of available payment options

 

Learn more about each online retailer below.

 

Walmart

Best Features & Subscription Or Membership Options

  • Own formula brand, Parent’s Choice
  • Carries most of the major formula brands
  • Informative product descriptions
  • Walmart mobile app
  • Accepts debit cards, credit cards, gift cards, PayPal, and Affirm
  • Accepts WIC (Women, Infants, and Children)
  • Easy-to-use shop interface
  • Search filters available (brand, pickup or delivery, price, etc.)
  • Customizable search results (sort by best seller, price options, etc.)
  • Similar item suggestions
  • Accepts valid, unexpired manufacturer coupons
  • Customer reviews & ratings
  • Store pickup options
  • Delivery 
  • Gift registry options
  • A separate section that lists out recalled products 
  • Walmart gift cards are accepted in all Walmart stores, Sam’s Club, walmart.com, and samsclub.com
  • Special discounts or perks for Walmart+ members

 

Walmart+

  • Annual billing costs $98 (one-time payment)
  • Monthly billing (at $12.95) costs a total of $155.40
  • Free next-day and two-day shipping, no minimum purchase (applies to items bought from Walmart.com; might exclude oversized purchases)
  • Member prices at select fuel stations
  • “Scan & Go” while in-store shopping 

 

Example Of Brands Available

  • Parent’s Choice (store brand)
  • Similac
  • Enfamil
  • Gerber
  • Earth’s Best
  • Happy Baby Organics
  • Alfamino
  • Neocate
  • Nestle NAN

 

Cons

  • Doesn’t offer formula subscription services
  • Doesn’t carry European formula brands such as HiPP, Holle, and Kendamil

 

What Customers Say

I switched to shopping Walmart.com after a horrendous experience with Amazon, and have been pleasantly surprised.” – Reviewer on TrustPilot.

I purchased 2 of these online and the lid on one was broken. I will be purchasing this in the store from now on because obviously the packers don’t care if something is damaged.” – Customer review for Parent’s Choice Gentle Baby Formula Milk-Based Powder with Iron, Immune Support, 34 oz Can.

Amazon

Best Features & Subscription Or Membership Options

  • Own formula brand, Mama Bear
  • Carries most of the major formula brands, including Holle (a European brand)
  • Subscription options
  • Informative product descriptions
  • Features product comparisons
  • Special customer question and answer section
  • Amazon mobile app
  • Accepts debit cards, credit cards, gift cards, and Amazon Store Card
  • Accepts FSA (Flexible Spending Accounts) and HSA (Health Savings Accounts) for eligible items
  • Accepts WIC (Women, Infants, and Children)
  • Easy-to-use shop interface
  • Search filters available (category, brand, rating, seller, availability, price, etc.)
  • Customizable search results (sort by price options, newest arrivals, and average customer reviews)
  • Similar item suggestions
  • Accepts valid Amazon coupons
  • Customer reviews & ratings
  • Delivery 
  • Gift registry options
  • Special discounts or perks for Amazon Family or Prime members

 

Amazon Family

  • Free with Amazon Prime, which costs $119 per year (annual billing) or $155.88 per year (monthly billing at $12.99)
  • 30-day free trial (first sign up)
  • Existing Amazon Prime members can add Amazon Family through the account settings for free.
  • 15% discount coupon for baby registry completion
  • 20% discount on diapers and baby food (as long as you have five subscriptions within the month)
  • Exclusive deals and coupons
  • Free baby registry surprise welcome box
  • Amazon Prime benefits, which includes Prime Music, Prime Instant Video, and Prime Photos
  • Free two-day shipping (no minimum) on orders if you have subscribed to Amazon Family.
  • Access to special Amazon Mom deals and promotions 

 

Example Of Brands Available

  • Mama Bear (own brand)
  • Similac
  • Enfamil
  • Kabrita
  • Earth’s Best
  • Baby’s Only
  • EleCare
  • Happy Baby Organics
  • Serenity Kids
  • Else
  • Holle
  • Burt’s Bees Baby

 

Cons

  • Limited options for coupons
  • Limited number of physical stores
  • Some sellers have fake items

 

What Customers Say

Great formula— Cheapest on Amazon!” – Customer review on Happy Baby Organics Infant Formula, Milk-Based Powder with Iron, Stage 2, 21 Ounce.

CONTAMINATED FORMULA!” – Customer review on Similac NeoSure Infant Formula with Iron, For Babies Born Prematurely 13.1 oz.

 

Target

Best Features & Subscription Or Membership Options

  • Own formula brand, up & up
  • Carries several major formula brands
  • Subscription options
  • Informative product descriptions
  • Special customer question and answer section
  • Target mobile app
  • Accepts debit cards, credit cards, gift cards, PayPal, and Target RedCard
  • Easy-to-use shop interface
  • Search filters available (category, brand, rating, availability, price, discount, etc.)
  • Customizable search results (sort by bestsellers, price options, newest arrivals, and average ratings.)
  • Similar item suggestions
  • Accepts valid Target coupons
  • Customer reviews & ratings
  • Delivery 
  • Gift registry options
  • Special discounts or perks for Target RedCard members

 

Target RedCard

  • $0 annual fee
  • 5% discount for all eligible Target purchases
  • Additional 5% discount if you have a formula subscription

 

Example Of Brands Available

  • Up & up (own brand)
  • Similac
  • Enfamil
  • Gerber
  • Earth’s Best
  • Happy Baby Organics
  • PediaSure
  • Pedialyte

 

Cons

  • Doesn’t accept WIC (Women, Infants, and Children)

 

What Customers Say

Target is very wonderful. They ship very fast, and the prices are lower than in other companies.” – Reviewer on TrustPilot.

Terrible customer service! I haven’t received my package and no one can help me.” – Reviewer on Target’s Facebook page.

 

Costco

Best Features & Subscription Or Membership Options

  • Own formula brand, Kirkland Signature
  • Carries some major formula brands
  • Big-box retail store
  • Subscription options
  • Informative product descriptions
  • Features product comparisons
  • Special customer question and answer section
  • Costco mobile app
  • Accepts debit cards, credit cards, and Costco Shop Card
  • Easy-to-use shop interface
  • Search filters available (category, brand, availability, dietary features, price, etc.)
  • Customizable search results (best match, sort by price options, newest arrivals, and ratings)
  • Similar item suggestions
  • Customer reviews & ratings
  • Delivery 
  • Gift registry options through MyRegistry.com
  • Special prices for Costco members

 

Costco Membership

  • Costco Gold Star membership costs $60 per year
  • Costco Executive membership costs $120 per year
  • Members are entitled to buy baby formula and other products at a special members-only rate.
  • Same-day and 2-day shipping options may be available, depending on your location.
  • Shipping fees can vary, depending on what product you’re buying and your location. 

 

Example Of Brands Available

  • Kirkland Signature (own brand)
  • Similac
  • Enfamil
  • PediaSure

 

Cons

  • Limited brands and formula variations are available
  • Doesn’t accept brand or manufacturer coupons
  • Though non-members can purchase anytime from Costco.com, you will be charged a 5% surcharge over the member prices.

 

What Customers Say

Best customer service ever. I have had issues over the years mostly due to shipping carriers not Costco.” – Reviewer on TrustPilot.

I ordered baby formula and recipes Netgear modem. Not just that, I was charged for return shipping. Absolutely ridiculous. Baby is too small to digest metal and plastic.” – Reviewer on TrustPilot.

 

Sam’s Club

Best Features & Subscription Or Membership Options

  • Own formula brand, Member’s Mark
  • Carries most of the major formula brands
  • Informative product descriptions
  • Sam’s Club mobile app
  • Accepts debit cards, credit cards, gift cards, Sam’s Club Credit, and Walmart cards or gift cards
  • Easy-to-use shop interface
  • Search filters available (brand, product rating, price, etc.)
  • Customizable search results (sort by relevance, top sellers, price options, and ratings)
  • Similar item suggestions
  • Customer reviews & ratings
  • Store pickup options
  • Delivery 
  • Gift registry options with MyRegistry.com
  • A separate section that lists out recalled products 
  • Sam’s Club cards are accepted in all Sam’s Club outlets, Walmart stores, walmart.com, and samsclub.com
  • Special discounts or perks for Sam’s Club members

 

Sam’s Club 

  • Sam’s Club (Regular) costs $45 per year 
  • Sam’s Club Plus costs $100 per year
  • All membership types offer same-day delivery, instant savings, Sam’s Club Mastercard (with cashback), and member-exclusive prices on fuel.
  • Members can also share complimentary membership with someone in your household.
  • Sam’s Club Plus offers extra perks: 2% cashback rewards, free shipping (exclusions apply), and free curbside pickup.

 

Example Of Brands Available

  • Member’s Mark
  • Similac
  • Enfamil
  • Burt’s Bees
  • Nido
  • Nestle
  • Gerber

 

Cons

  • Limited brands and formula variations available
  • Doesn’t accept manufacturer coupons

 

What Customers Say

I had trouble getting my gift card but it happened that my email was written wrong, but after many calls it ends up on a desk ,and bingo I got my gift card.” – Reviewer on TrustPilot.

Terrible customer service. Made an in store payment on my sams club card got a receipt and voided check back, however sams never registered the payment, got charged a late fee for non payment.” – Reviewer on TrustPilot.

 

buybuy Baby

Best Features & Subscription Or Membership Options

  • Price match promise
  • Carries some major formula brands
  • Informative product descriptions
  • buybuy Baby mobile app
  • Accepts debit cards, credit cards, gift cards, PayPal, Klarna, and AfterPay
  • Easy-to-use shop interface
  • Search filters available (brand, ratings, pickup or delivery, price, etc.)
  • Customizable search results (sort by best match, most popular, price options, discount options, etc.)
  • Similar item suggestions
  • Accepts valid, unexpired manufacturer coupons
  • Customer reviews & ratings
  • Store pickup options
  • Delivery 
  • Gift registry options
  • A separate section that lists out recalled products 
  • buybuy BABY gift cards are accepted in all buybuy BABY stores, Bed Bath & Beyond, Christmas Tree Shops, and Harmon Face locations or online.
  • Special discounts for new members
  • Special buybuy BABY Credit Card

 

buybuy BABY Credit Card

  • No annual fee (but other fees may apply)
  • Lets you earn cashback on purchases
  • $20 Reward certificate (if you purchase worth $20 on the day you applied and got approved)
  • Discounts on certain purchases
  • Exclusive cardholder offers
  • Gift certificates as a reward for spending on the site/store or other establishments where Mastercard is accepted (example, $25 for spending $1,000 within first six months)

 

Example Of Brands Available

  • Earth’s Best
  • Enfamil
  • Gerber
  • Similac
  • Happy Baby
  • Burt’s Bees Baby

 

Cons

  • Unlike other big online retailers, buybuy Baby doesn’t have its own formula brand.
  • Limited brands available

 

What Customers Say

I ordered on line from buybuy baby and was very pleased how easy and on time my order came from the registry! Would definitely recommend.” – Reviewer on TrustPilot.

Worst phone support I have ever experienced.” – Reviewer on TrustPilot.

Walgreens

Best Features & Subscription Or Membership Options

  • Own formula brand, Well Beginnings
  • Carries some major formula brands
  • Informative product descriptions
  • Walgreens mobile app
  • Accepts debit cards, credit cards, gift cards, PayPal, PayPal credit, Discover Network, CareCredit, and Apple Pay
  • Easy-to-use shop interface
  • Search filters available (brand, pickup or delivery, price, special features, etc.)
  • Customizable search results (sort by relevance, top sellers, rating, price options, alphabetical order, newest arrival, most viewed, etc.)
  • Similar item suggestions
  • Accepts valid, unexpired manufacturer coupons
  • Customer reviews & ratings
  • Store pickup options
  • Delivery 
  • A separate section that lists out recalled products 
  • Special discounts or perks for myWalgreens members

 

myWalgreens

  • Free membership
  • 5% Walgreens Cash rewards per $1 spent on Walgreens-branded products
  • 1% Walgreens Cash rewards per $1 spent on other items
  • If using myWalgreens Credit Card: 10% Walgreens Cash rewards per $1 spent on Walgreens-branded products
  • If using myWalgreens Credit Card: 5% Walgreens Cash rewards per $1 spent on other products
  • Free shipping for purchases above $35 (terms apply and shipping rates can vary)
  • Flat-rate shipping may apply to certain items
  • Same-day delivery, depending on your location and items bought.

 

Example Of Brands Available

  • Earth’s Best
  • Enfamil
  • Gerber
  • Happy Baby Organics
  • Nutricia
  • Mead Johnson

 

Cons

  • Doesn’t have gift registry options
  • Limited brands and products available
  • Search results show other items (for example, baby food pouches if you search for formula)

 

What Customers Say

The customer service associates are OUTSTANDING, so quick to resolve the issue!” – Reviewer on TrustPilot.

Do not order online for pickup or delivery. I waited almost two weeks for order just to be told that it is not coming and then they supposedly sent a replacement order, and that never came either so after almost a month of waiting finally get issued a refund.” – Reviewer on TrustPilot.

 

ALDI

Best Features & Subscription Or Membership Options

  • Own formula brand, Little Journey
  • ALDI mobile app
  • Accepts debit cards, credit cards, gift cards, Apple Pay, and Google Pay
  • Accepts SNAP (Supplemental Nutrition Assistance Program) and EBT (Electronic Benefits Transfer) card 
  • Store pickup options
  • Delivery 
  • Gift cards

Example Of Brands Available

  • Little Journey (own brand)

 

Cons

  • Only sells its own brand
  • The online store interface isn’t as user-friendly as the other retailers’ (for example, the search option is missing; you can only choose products from the categories provided)
  • Product descriptions are short and don’t include detailed information such as nutrition values, ingredients, preparation instructions, etc.)
  • Doesn’t accept WIC (Women, Infants, and Children)
  • Doesn’t accept manufacturer’s coupons
  • Doesn’t show customer reviews & ratings on their products
  • Doesn’t offer a membership or loyalty program

 

What Customers Say

I placed the order at 9 am and had delivered by noon, while receiving text updates throughout. The app was easy to use and my order was selected perfectly. Great job ALDI.” – Reviewer on TrustPilot.

I’ve reported to Aldi that I’m trying to find a click and collect store nearest to me and it keeps referring to a store 30 miles away when there are numerous Aldi supermarkets within a 6 miles radius of where I live in Cheshire.” – Reviewer on TrustPilot.

 

Thrive Market

Best Features & Safety

  • Thrive Market app
  • Carries some organic formula brands
  • Informative product descriptions
  • Accepts debit cards, credit cards, gift cards, and PayPal
  • Easy-to-use shop interface (once you can access the site)
  • Search filters available (brand, ingredients, price, special features, etc.)
  • Customizable search results (sort by relevance, top sellers, rating, price options, newest arrival, most popular, etc.)
  • Similar item suggestions
  • Customer reviews & ratings
  • Special rates and discounts to Thrive Market members 

 

Thrive Market Membership

  • Monthly billing/payment: $9.95
  • Yearly billing/payment: $59.95 (just $5 a month)
  • Up to 30% savings on various brands
  • Guaranteed savings

 

Thrive Market guarantees that you can get your annual membership payment back in terms of savings. If you don’t, then they’ll pay you the difference (in Thrive Cash) when you renew your membership.

 

Example Of Brands Available

  • Kabrita
  • Baby’s Only
  • Happy Baby Organic
  • Else Nutrition
  • Serenity Kids

 

Cons

  • Site can only be accessed if you’re a paying member
  • Limited brands available

 

What Customers Say

My favorite way to shop organic. Save money AND eat healthy??? Yes please. Plus, they are always having great deals and giving away free gifts with your order. It’s the best thing we ever did!” – Reviewer on TrustPilot.

Beware! They will automatically charge you for a membership and then refuse to cancel it! This is a major SCAM!” – Reviewer on TrustPilot.

 

Organic Baby Shop

Best Features & Subscription Or Membership Options

  • Carries organic European formula brands only
  • Informative product descriptions
  • Accepts debit, credit, and gift cards
  • Easy-to-use shop interface
  • Customer reviews & ratings
  • Delivery 

Example Of Brands Available

  • Holle
  • HiPP
  • Kabrita
  • Loulouka
  • Kendamil
  • NannyCare

 

Cons

  • Doesn’t have a mobile app or membership and loyalty program
  • Only carries organic options
  • Only sells European brands
  • Limited products are offered
  • Limited payment options

 

What Customers Say

My baby is allergic to cow milk formula. Found the Holle goat milk on this website. I have been ordering for the past 4 months!” – Reviewer on TrustPilot.

Horrible customer service. My $200 order was sent to the wrong address which is 2hrs from me. When I contacted the company all they told me was to reach out to usps and to re order with them.” – Reviewer on TrustPilot.

My Organic Company

Best Features & Subscription Or Membership Options

  • Carries organic European formula brands only
  • Informative product descriptions
  • Subscription options are available
  • Accepts debit and credit cards
  • Easy-to-use shop interface
  • Search filters available (brand, baby age, and feeding condition such as allergies or reflux)
  • Customer reviews & ratings
  • Delivery 

Example Of Brands Available

  • HiPP
  • Holle
  • Jovie
  • Kendamil
  • Lebenswert
  • Loulouka

 

Cons

  • Doesn’t have a mobile app or membership and loyalty program
  • Only carries organic options
  • Only sells European brands
  • Limited products are offered
  • Limited payment options

 

What Customers Say

Easy to order and fast delivery. My twins LOVE Jovie and I feel good giving them this formula.” – Customer review on Jovie Goat Milk Stage 1.

It used to be a huge pain to buy Holle in the US, but with this new website MyOrganicCompany, I don’t even have to buy it anymore, I subscribed and it’s automatically sent to me every week. What a concept!” – Customer review on Holle Bio Stage 3 Organic Baby Formula.

 

Organic’s Best Shop

Best Features & Subscription Or Membership Options

  • Carries organic European formula brands only
  • Informative product descriptions
  • Accepts debit cards, credit cards, and PayPal
  • Easy-to-use shop interface
  • Customer reviews & ratings
  • Delivery 

 

Example Of Brands Available

  • Holle
  • HiPP
  • Loulouka
  • Kendamil
  • Lebenswert
  • Löwenzahn Organics

 

Cons

  • Doesn’t have a mobile app or membership and loyalty program
  • Only carries organic options
  • Only sells European brands
  • Limited products are offered
  • Limited search options

 

What Customers Say

Excellent customer service with delivery within 1-5 business days as mentioned on their website. I will definitely continue buying my baby’s formula from them.” – Reviewer on TrustPilot.

They shipped the wrong formula and never corrected their mistake. I sent multiple emails to customer service with NO response. Do not trust them with your baby formula order.” – Reviewer on TrustPilot.

Mommy Formula

Best Features & Subscription Or Membership Options

  • Carries organic European formula brands only
  • Informative product descriptions
  • Accepts debit cards, credit cards, Apple Pay, Google Pay, and PayPal
  • Easy-to-use shop interface
  • Customer reviews & ratings
  • Delivery 

 

Example Of Brands Available

  • Holle
  • HiPP
  • Loulouka
  • Nanny Care
  • Kendamil
  • Lebenswert
  • Kabrita

 

Cons

  • Doesn’t have a mobile app or membership and loyalty program
  • Only carries organic options
  • Only sells European brands
  • Limited products are offered
  • Limited search options

 

What Customers Say

Excellent customer service with a quick response!”- Reviewer on Mommy Formula’s Facebook page.

2nd time im ordering, first time was perfect, great price and arrived quicker than expected. great service.” – Reviewer on Mommy Formula’s website.

 

Summary & Recommendation 

If you’re looking for cheap baby formulas, many options are available online. 

These retailers have many similarities, but they often differ in the brands or formula options they sell. The prices can also vary among these retailers.

 

American Formula Brands & Non-Organic Options

Choose Walmart if:

  • You’re looking for Parent’s Choice (Walmart brand) 
  • You prefer to choose from many different formula brands
  • You want to use WIC (Women, Infants, and Children)
  • You want to use manufacturer’s coupons
  • You prefer store pickup 
  • You need gift registry options
  • You have Walmart+ ($98 to $155.40 per year)

 

Choose Amazon if:

  • You’re looking for Mama Bear (Amazon brand)
  • You prefer to choose from many different formula brands, including Holle (a European brand)
  • You’re looking for subscription options
  • You want to use FSA (Flexible Spending Accounts) and HSA (Health Savings Accounts) 
  • You want to use WIC
  • You have Amazon coupons or some manufacturer’s coupons
  • You’re looking for gift registry options
  • You have Amazon Family and Prime ($119 to $155.88 per year)

 

Choose Target if:

  • You’re looking for up & up (Target brand)
  • You’re looking for subscription options
  • You’re searching for gift registry options
  • You have Target RedCard (free membership)

 

Choose Costco if:

  • You’re looking for Kirkland Signature (Costco brand)
  • You’re looking for subscription options
  • You prefer bulk shopping
  • You have Costco membership ($60 to $120 per year)

 

Choose Sam’s Club if:

  • You’re looking for Member’s Mark (Sam’s Club brand)
  • You prefer store pickup options
  • You need a gift registry
  • You have Sam’s Club membership ($45 to $100 per year)

 

Choose buybuy Baby if:

  • You prefer a retailer with a price match promise
  • You’re looking for store pickup options
  • You  need gift registry options
  • You have buybuy Baby credit card (free)

 

Choose Walgreens if:

  • You’re looking for Well Beginnings (Walgreens brand)
  • You need to pay using payment options not available with other retailers, such as PayPal credit
  • You prefer more customizable search result options (such as in alphabetical order)
  • You want a store pickup option
  • You have myWalgreens (free membership)

 

Choose ALDI if:

  • You’re looking for Little Journey (ALDI brand)
  • You don’t mind having any option other than the Little Journey formula brand
  • You need to use SNAP (Supplemental Nutrition Assistance Program) or EBT (Electronic Benefits Transfer) card 
  • You want a store pickup option

 

Choose Thrive Market if:

  • You prefer organic baby formula brands
  • You’d love to save up to 30% when buying organic products
  • You have Thrive Market membership ($59.95 to $119.40 annual fee)

 

Organic European Brands

These retailers only sell organic European formula brands. They have similar features and differ only with the formula brands they offer and payment options available.

You can choose from any of the retailers if you’re looking for these European brands:

  • HiPP
  • Holle
  • Loulouka
  • Kendamil
  • Lebenswert (except Organic Baby Shop)

 

Choose Organic Baby Shop if:

  • You’re looking for Kabrita and NannyCare

 

Choose My Organic Company if:

  • You’re looking for Jovie
  • You want a retailer with subscription options

 

Choose Organic’s Best Shop if:

  • You’re looking for Löwenzahn Organics

 

Choose Mommy Formula if:

  • You’re looking for NannyCare and Kabrita
  • You need a retailer with more payment options available

Some Popular Baby Formula Choices

Here are some sample price differences among the retailers:

 

Similac Pro-Sensitive Non-GMO Powder Baby Formula 

  • Similac.com, 20.1 oz: $29.99
  • Amazon, 20.1 oz: $28.99
  • Walmart, 29.8 oz: $36.96
  • Target, 29.8 oz: $36.99

Similac Pro-Advance Infant Formula with 2’-FL HMO for Immune Support 

  • Similac.com, 20.6 oz: $28.99
  • Walgreens, 23.2 oz: $30.99
  • Target, 30.8 oz: $36.99
  • Amazon, 36 oz (pack of three): $133.95 or $44.65

Enfamil NeuroPro Gentlease 

  • Amazon, 19.5: $27.99
  • Enfamil.com, 19.5 oz: $29.99
  • Walmart, 27.4 oz: $37.98
  • Target: 27.4 oz: $37.99

Enfamil Neuropro Infant Formula 

  • Amazon, 20.7 oz: $28.40
  • Enfamil.com, 20.7 oz: $31.99
  • Walmart, 28.3 oz: $37.98
  • Target, 28.3 oz: $37.99

Gerber Good Start Hypoallergenic Powder Infant Formula with Iron (14.1 oz)

  • Walmart: $26.47
  • Amazon: $26.47
  • Target: $29.99
  • Gerber.com, pack of six: $179.99 or $30.00 per tub
  • Walgreens: $33.99

 

The following are other popular formulas:

  • Earth’s Best Organic Dairy
  • Enfagrow Toddler Formula
  • Enfamil Enspire
  • Nestle Nan Pro
  • Enfamil Nutramigen Enflora LGG
  • Happy Baby Organic Infant Formula
  • Similac for Spit-Up
  • Similac Soy Isomil Infant Lactose-Free Formula
  • Parent’s Choice Advantage Baby Formula Powder with Iron
  • Enfamil Newborn Nursette Bottles
  • Parent’s Choice Sensitivity Infant Formula
  • Gerber Good Start Grow Nutritious Toddler Drink Powder
  • Similac Pro-Total Comfort with 2’-FL HMO
  • Baby’s Only Organic DHA & ARA Sensitive Toddler Formula
  • Enfagrow Premium Toddler Transitions

 

What Is The Cheapest Way To Buy Baby Formula?

  • Buying in bulk
  • Online subscription program
  • Formula coupons
  • Compare brands (generic or store brands vs. name brands)
  • Compare shops
  • Check with your insurance company (for special formulas)
  • Discounts from shop membership clubs

 

What To Do If You Can’t Afford Baby Formula?

Here are some ways to get free formula and samples:

  • Ask your pediatrician
  • Freebies or samples from diaper packs
  • Request for free samples from brand websites
  • Apply for the WIC benefit program (Women, Infants, and Children), if you qualify
  • Ask your local food pantry or pregnancy center
  • Start a baby registry

 

Safety Guidelines In Choosing Or Buying Formulas

  • Don’t feed your baby with pure cow’s or goat’s milk.
  • Don’t make your own formula.
  • Don’t switch brands too frequently.
  • Always ask for your pediatrician’s advice before switching to a new formula.
  • Read reviews before buying.

 

Factors To Consider In Buying Infant Formula

  • Prebiotics
  • Probiotics
  • Omega-3 DHA
  • Omega-6 ARA
  • USDA organic
  • Easy-to-digest proteins
  • Lactose-free or reduced lactose
  • A gentle or sensitive formulation for colic, fussiness, and gas
  • Formulation close to breast milk
  • Complete nutrition for your baby
  • Milk powder or ready-to-drink liquid bottles

What Did Babies Drink Before Formula Was Invented?

According to historians, “wet feeding” was done as far back as 2000 BC. It’s the practice of a woman breastfeeding another woman’s child. (1)

Other historians also found evidence that may show some form of bottle-feeding from ancient times. Artifacts believed to be clay feeding bottles were found in graves of newborn babies. (1)

Animal milk was estimated to be a common milk source until the 19th century. Sources may have included pigs, horses, goats, donkeys, horses, camels, sheep, and other animals available. (1)

Pap and panada were later used as a supplement to animal milk. Both were made from flour or bread crumbs. (2)

 

Can I Give My Baby Evaporated Milk Instead Of Formula?

In some parts of the world, such as Newfoundland and Labrador in Canada, parents may be using evaporated milk instead of infant formula for their children. Researchers conclude that they may be doing this for economic and cultural reasons. (3)

However, evaporated milk might not provide your child with enough nutrients for proper growth and development. Some studies show that children fed with evaporated milk may have a higher risk of developing anemia and require iron supplementation. (3)

 

 

 

REFERENCES

(1) https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2684040/

(2) https://pubmed.ncbi.nlm.nih.gov/24577423/

(3) https://pubmed.ncbi.nlm.nih.gov/10489720/

 

 

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