Diapers Online: Favorite Places To Buy + Tips To Getting Freebies & Discounts

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diapers online


Your baby will go through approximately 6,000 diapers within their first two years of life. That’s about $840 per year or roughly $70 a month. (1)

Thankfully, you don’t have to make hundreds of trips to the store to stock up on these baby essentials like our parents did. You don’t even have to leave your home thanks to online retailers. They’ll deliver diapers right to your doorstep. Some even auto-ship. 

So, you never have to worry about running out of diapers, no matter the time of day.

But considering the many different brands and diaper categories out there, how do you know which one to choose? What’s the #1 diaper brand, and the top alternatives to try?

Other questions you might be wondering are:

Can I sample the diapers to find the best one for my baby?”

“Is there a government-run diaper program for low-income households?”

“How can I get discounted rates when buying diapers?”

“Should I sacrifice safety and quality to get more value from lower-priced diapers, or choose the safest, most non-toxic diapers online?”

Find answers to your questions below.

Pampers and Huggies vie for the top spot among disposable diaper brands. They’re popular in the US and other parts of the world.

Both brands have fairly affordable prices and are available in a wide range of diaper sizes, styles, and designs. They also have the following:

  • Hypoallergenic diapers
  • Overnight diapers
  • Training pants (quite useful for your toddler during potty training)
  • Swim diapers

If you’re having trouble deciding, you can also ask your pediatrician for their recommendation.

High-Quality & Safe Diapers Vs. Cheaper & Questionable Brands

What are the safest, most non-toxic diapers online? Here are our top recommendations (see details below):

  • The Honest Company
  • HelloBello
  • Coterie
  • Dyper
  • Thrive Market
  • TinkyPoo

Many new parents opt for the brands above even though they’re pricier than Huggies and Pampers, especially because they’re organic and promise non-toxic diapers for young children. Still, these two popular brands (Huggies and Pampers) stand by the quality and safety of their products, assuring us that their diapers are safe and non-toxic.

However, be careful with lesser known brands that offer much cheaper diapers. Their safety might be questionable, and they can have chemicals that can leach to your baby’s sensitive skin.

As a general rule, never sacrifice quality or safety for cheaper diapers. Harsh chemicals can lead to or worsen diaper rash.

Diapers To Try

Organic & Non-Traditional Diapers

The Honest Company


  • Diapers are made of biodegradable plant-based plastic and TCF (totally chlorine-free) wood pulp
  • Latex-free, paraben-free and fragrance-free diapers 
  • Customizable subscription bundles (e.g., different diaper prints, sizes, or styles, such as overnight diapers, regular diapers, or training pants)
  • Free shipping within continental US addresses (with a minimum purchase amount)
  • LA-based brand founded by actress Jessica Alba


HelloBello Diapers


  • Cute prints of pastel animal art or colorful letters
  • Non-toxic, eco-friendly diapers (free from latex, phthalates, lotions, and potentially harmful chemicals such as tributyltin, dibutyltin, and monobutyltin)
  • Fragrance free
  • Brand co-owned by Hollywood stars Kristen Bell and Dax Shepard 




  • Highly absorbent diapers with cleaner and more sustainable ingredients
  • Hypoallergenic and dermatologist-tested diapers that won’t harm your baby’s skin
  • Diaper subscription available


Thrive Market

Product Image


  • Non-GMO (free from genetically modified organisms), organic, and sustainable products
  • Hypoallergenic, fragrance-free, and dye-free Thrive Market brand diapers
  • Similar price tags with comparable name-branded products
  • Members can get up to 30% discount on the brand’s organic and sustainable products
  • Diaper and other grocery orders can be eligible for free shipping (minimum purchase amount required)




  • Diapers free of harmful chemicals like latex, chlorine, tributyltin, phthalates, alcohol, and lotions 
  • Unprinted and unscented diapers 
  • Soft but still durable and absorbent 
  • Also offers a free sample pack of three diapers
  • Founded by dad Sergio Radovcic to treat his daughter’s diaper rash without chemicals




  • With designs that promote a healthy self-image
  • Natural and organic diapers without harmful chemicals
  • Leak and blowout proof (to help keep your cribs, strollers, and car seats free from stinky poop)
  • Absorbent and has a double leakage barrier
  • Includes an antibacterial layer
  • Cute prints
  • Brand founded by mom and production expert Nadiyah Spencer


Cloth Diapers

Kanga Care


  • Cloth diapers with patented leak protection technology invented by a mom
  • Available in classic or solid diaper colors and with prints
  • One-size-fits-all design with adjustable snaps and removable inserts
  • Brand created by couple Chad and Julie Ekstrom because their second daughter had sensitivity to disposable diapers


Krunchy Kulture

  • Cloth diapers
  • Cute prints
  • Universal design with snaps and removable inserts
  • Brand created for black representation in the cloth diaper community (some styles have images of black babies


Traditional & The Most Common Brands



Founded in 1961 (but designed in the 1950s) by American chemical engineer and grandpa Victor Mills with his grandkids as test subjects, Pampers has 60+ years of experience in manufacturing affordable yet high-quality and safe disposable diapers. They also have baby wipes.



Some products we’ve reviewed:


These diapers also pair well with the Pampers Aqua Pure baby wipes.




Founded in 1978, Huggies offers a wide range of products from diapers (first named as Kimbies diapers then Kleenex Huggies) to training pants and wipes.

Here’s our review:


Flagship Brands From Retail Stores

The following private-label brands from retail stores tend to be cheaper than the main brands:

Mama Bear Diapers (Amazon)

Up & Up (Target)

Girls' Training Pants - up & up™ - (Select Size and Count), 1 of 5TARGET BUTTON

Parents Choice Diapers (Walmart)

Parent's Choice Paw Patrol Training Pants for Boys, 4T/5T, 70 Count (Select for More Options)


Well Beginnings Diapers (Walgreens Brand)

Member’s Mark Diapers (Sam’s Club)

CVS Health Diapers (CVS)

Comforts Diapers and Simple Truth Diapers (Kroger)


Favorite Places To Buy


Best Features & Pros

  • Offers a wide range of diaper brands and sizes
  • Easy online shop interface
  • Has customizable search options (lets you filter products based on price, ratings, etc.)
  • Options to buy diapers in individual packs or bulk
  • Several ways to save money, such as through discounts or subscriptions via Amazon Prime
  • Offers the best diaper deals, with lower prices than other online retailers
  • You can shop anytime, even without an Amazon subscription (but you miss out on the discounts)
  • Features their own diaper brand: Mama Bear


Examples of brands you can find on Amazon:

  • Pampers
  • Huggies
  • Mama Bear (Amazon brand)
  • The Honest Company
  • Luvs
  • Seventh Generation
  • Happy Little Camper
  • GoodNites
  • Earth + Eden
  • Sposie
  • Dyper
  • Charlie Banana
  • Alva Baby


Other Specs & Features

  • Diaper Deals, Subscription, & Perks: Free shipping on certain purchases, same-day delivery (in select cities or towns), 15% off eligible products from baby registries, special “Subscribe & Save discount,” etc.
  • Available Payment Options: Debit and credit cards, gift cards, and Amazon Pay
  • Return Policy & Window: Depends on the merchants, but usually within 30 days of purchase, and the products must be returned undamaged; some merchants require that the products are unused, with intact tags, and in their original packaging
  • Shipping & Handling: Different shipping options available (e.g., same-day shipping, two days, standard, etc.); free two-day shipping with your Amazon Prime
  • Customer Service Channels: Live chat, email, phone (1-888-280-4331), and online form



  • The site has different merchants, and many of them are selling fake products
  • Amazon Prime membership can be pricey and might be impractical if you don’t shop regularly 



Best Features & Pros

  • Walmart+ members can enjoy free delivery, use of “Scan & Go” (in-store shopping), and special member prices (applicable in select fuel stations); 30-day free trial for Walmart+
  • Wide range of diaper brands and sizes available


Some brands you can buy from Walmart:

  • Pampers
  • Huggies
  • GoodNites
  • The Honest Company
  • Fisher-Price
  • Parent’s Choice
  • Eco By Naty
  • Hello Bello
  • Luvs
  • Cuties
  • Rascals + Friends
  • Curity
  • Gerber (cloth diapers)
  • Seventh Generation


Other Specs & Features

  • Diaper Deals, Subscription, & Perks: Special discounts and free delivery (for orders above $35) with Walmart + subscription
  • Available Payment Options: Debit and credit cards, gift cards, refund cards, HSA or FSA cards, benefit cards (only for eligible items), etc.
  • Return Policy & Window: Within 90 days of purchase, and items must be in pristine, like-new, or unused condition (depending on the product); returns without receipts are also accepted as long as you can present a valid government-issued photo ID they can use to counter check on their database
  • Shipping & Handling: Free next-day and two-day shipping (for Walmart+ members), with no minimum purchase; applies to items bought from Walmart.com only, but might exclude oversized purchases
  • Customer Service Channels: In-store (physical locations) or phone



  • Diaper prices might be slightly higher than other online retailers (e.g., Target and Amazon)



Best Features & Pros

  • Target REDcard Credit Card ($0 annual fee) but gives you a 5% discount for all eligible Target purchases plus an additional 5% off diaper subscriptions if you pay using the card
  • Customizable search options (e.g., brand, deals, size, or health facts like dye-free, paraben-free, chlorine-free, etc.)
  • Target has its own diaper brand: Up & Up


Some brands you can find on Target:

  • Up & Up (Target’s private label diapers)
  • Pampers
  • Huggies
  • Babyganics
  • The Honest Company
  • Luvs
  • Millie Moon
  • GoodNites
  • Charlie Banana
  • Eco by Naty
  • Green Sprouts


Other Specs & Features

  • Diaper Deals, Subscription, & Perks: 5% discount with Target diaper subscription
  • Available Payment Options: Credit and debit cards, Apple Pay, Paypal, gift cards, and the Target Red Card
  • Return Policy & Window: Within 90 days of purchase; only for unused and unopened items
  • Shipping & Handling: Several options available, including same day delivery, two-day delivery, or store pick-up; free 2-day shipping on selected items
  • Customer Service Channels: Phone (+1-800-440-0680) and online customer service form (contactus.target.com)



  • Offers in-store pick-up, but the service isn’t available in all Target stores



Best Features & Pros

  • Free myWalgreens membership
  • Instead of discounts, myWalgreens members earn reward points
  • Dedicated section for finding diaper deals and promotions under the search categories
  • Online coupons available right on their website (can be redeemed online or in-store)


Some brands you can buy from Walgreens:

  • Huggies
  • Pampers
  • Seventh Generation
  • The Honest Company
  • Eco by Naty (diapers for sensitive skin)
  • Well Beginnings


Other Specs & Features

  • Diaper Deals, Subscription, & Perks: Coupons and discounts; no diaper subscription
  • Available Payment Options: Credit and debit cards, Apple Pay, CareCredit, gift cards, checks, etc.
  • Return Policy & Window: Within 30 days of purchase (eligible products only); the store might only accept unopened, unused, and undamaged items, depending on the product (but certain items can’t be returned; refer to your purchase records or contact customer service)
  • Shipping & Handling: Shipping rates can vary, but you get free shipping for purchases above $35, with flat shipping rates (applicable for certain items); same-day delivery available in certain areas, and you can also opt for store pickup (Walgreens will email you when the items are ready for pickup)
  • Customer Service Channels: Phone (1-800-925-4733) or chat (via the Walgreens website)



  • Limited product availability of diapers sold online (e.g., Huggies Snug & Dry and Pampers Baby Dry in physical stores but might be unavailable on their online store)
  • Doesn’t offer diaper subscription



Best Features & Pros

  • Members can buy diapers or other products at special members-only rate (in comparison, non-members typically pay around 5% more than members)
  • Sells their own brand: Kirkland Signature


Diaper brands sold in Costco’s online store include:

  • Huggies
  • Kirkland Signature (Costco’s private label brand)


Other Specs & Features

  • Diaper Deals, Subscription, & Perks: Discounts for member purchases; no diaper subscription
  • Available Payment Options: Credit and debit cards, checks, Costco shop cards, etc.
  • Return Policy & Window: Returns depend on the product you buy (i.e., diapers aren’t specifically listed, but most items have a 90-day return option)
  • Shipping & Handling: Same-day and 2-day shipping may be available, but depends on your location; shipping fees can vary, depending on location and the product you’re buying.
  • Customer Service Channels: Chat or online form on their website and phone (1-800-955-2292)



  • Doesn’t offer diaper subscription


Diaper Dabbler

Best Features & Pros

  • Lets you try different diaper brands to find the right one for your baby
  • Sampler packs can include natural and organic brands (usually packed with the same sizes, but you can pick the multiple-size sampler)
  • Option also available to build your custom diaper sampler package
  • Includes a Diaper Brand Rating Card to help you track and rate the diapers (e.g., which products or brands didn’t meet your expectations and which ones worked)
  • Packs are sealed and labeled clearly
  • Baby shower ideas: diaper sampler packs as a gift, or you can get a gift card


Available diaper brands on Diaper Dabbler include:

  • Huggies
  • Pampers
  • Hello Bello
  • Parent’s Choice
  • Up & Up
  • Seventh Generation
  • Babyganics
  • Bambo Nature
  • Earth & Eden
  • Kirkland Signature
  • Luvs
  • Mama Bear
  • Eco by Naty


Other Specs & Features

  • Diaper Deals, Subscription, & Perks: 10% discount if you sign up for Diaper Dabbler’s mailing list
  • Available Payment Options: Credit card and Paypal
  • Return Policy & Window: Not allowed once your order has been shipped (orders are usually shipped within 1-3 days)
  • Shipping & Handling: Orders are usually readied and shipped out within one business day; free shipping to orders above a certain minimum order amount



  • Doesn’t offer diaper subscriptions
  • The sampler diaper packs can be more expensive than buying in bulk from just one brand (but many parents still prefer the service so they can try different brands with just one purchase before deciding which one to get in bulk.



Best Features & Pros

  • No membership or subscription required to buy discounted diapers
  • Several diaper brands and sizes are available
  • BuyBuyBaby also offers a Price Match promise (i.e., they will match the price if you find cheaper products from major online retailers or their local retail competitors, excluding clearance or closeout items and marketplace sellers; price comparisons are between the same brand, variation, size, and quantity of a specific item)


Some of the diaper brands you can buy from BuyBuyBaby:

  • Huggies
  • Pampers
  • BuyBuyBaby (private label brand)
  • The Honest Company
  • Green Sprouts
  • Gerber
  • Believe Diapers
  • Babyganics
  • Babo Botanicals
  • Charlie Banana
  • Diaper Diva
  • Kit & Kin


Other Specs & Features

  • Diaper Deals, Subscription, & Perks: New email list subscribers can get 20% off single item purchases; no diaper subscription available
  • Available Payment Options: Credit and debit cards, gift cards, etc.
  • Return Policy & Window: Within 60 days of purchase (unused and unopened products only; requires receipts)
  • Shipping & Handling: Free standard shipping to contiguous US addresses for orders above a minimum amount (excluding store pickups), with express or expedited shipping also possible for an added fee; same-day delivery also available in certain areas, subject to product availability), depending on your location
  • Customer Service Channels: Chat or customer service form (on their website)



  • Available diaper brands and sizes might be fewer than those sold on Amazon, Target, or Walmart
  • Doesn’t offer diaper subscription



Is A Diaper Subscription Worth It?

Yes. Many diaper subscriptions also offer discounts, even up to 20% of the regular price. Aside from saving money, you also have peace of mind that you have stocks readily available at home and regularly replenished at your chosen frequency (shipments usually happen once a week).


What’s The Least Expensive Diaper Brand?

Diaper prices vary depending on several factors, including their sizes or where you buy them. In general, however, store brands such as the following cost much less than the most popular brands:

  • Mama Bear Diapers (Amazon)
  • Up & Up (Target)
  • Parents Choice Diapers (Walmart)
  • Well Beginnings Diapers (Walgreens Brand)
  • Member’s Mark Diapers (Sam’s Club)
  • CVS Health Diapers (CVS)
  • Comforts Diapers and Simple Truth Diapers (Kroger)


How Do You Get Diapers When You’re On A Budget?

Some tips to help you save:

  • Check package sizes vs. retail prices
  • Test different brands and sizes
  • Choose more absorbent diapers
  • Save discount coupons
  • Buy in bulk for the best diaper deals
  • Don’t switch diaper sizes too soon (so you can use up your stocks and because bigger diapers tend to cost more)
  • Find low prices online
  • Stock up on packs of diapers
  • Get a diaper subscription
  • Don’t stock up on hundreds of newborn diapers or pull-ups (for potty training) because your baby will likely outgrow them quickly


How Do I Get Free Diaper Samples?

Many brands offer free samples online or with healthcare professionals.


How Do I Get Coupons For Diapers?

Some online retailers (such as Walgreens) and brands (e.g., Pampers) directly offer baby diaper coupons.


Does The Government Have A Diaper Subsidy Program For Low-Income Families?

No. Unlike formula or health insurance, the US government doesn’t provide subsidies for diapers. In some areas, non-profit, non-government organizations provide free or subsidized diapers to low-income families instead. (2)


What’s The Best Deal For Per Diaper Price?

Around $0.20 and $0.30 (3)


Can I Really Save More Money With Cloth Diapers Than With Disposable Ones?

It depends on several factors:

  • Cloth diapers appear cheaper (if counting diaper costs alone)
  • Using cloth diapers can be cheaper if you wash them yourself
  • Costs can go up and be roughly the same as disposable diapers if you pay for laundry or if you factor in water and power usage. 


Note, however, that even if cloth diapers can cost less, they’re time-consuming to clean and sanitize. 


What Happened To Diapers.com?

Amazon purchased Diapers.com and has shut down the site in favor of its main shop.


Tips & Top Things To Consider When Finding Diapers Online: Choosing The Right Shop

Safety & Your Peace Of Mind

Your baby’s safety is the #1 priority, even when choosing diapers. When choosing the right shop and brand, check for the diaper’s safety features, especially the materials used.

We recommend choosing fragrance-free, non-toxic diapers with prints made from child-safe inks.

For your peace of mind, it’s ideal to read customer reviews about these brands and the shops. 

It’s ideal to avoid those that have many negative reviews, especially about diaper rash, yeast infections, allergic reactions, and other safety issues when choosing diapers.

When choosing the shops, check for companies with a customer service team that’s easy to reach anytime you need assistance. We also recommend shops that offer auto-delivery service.


Available Diaper Brands

  • For many new parents, it’s important to have more diaper brand choices and sizes to try in order to find the most suitable for their little ones
  • If you’re set on just one brand, you might consider buying directly from their company because they’re likely to offer better deals and prices


Subscriptions, Memberships, & Other Perks

Most of the time, subscriptions can save you money (and time). The same goes for store memberships (if available). So, try to take advantage of store offers to save on your baby’s diapers.

Aside from the convenience of receiving diapers while at home, many stores also let you choose the delivery frequency of your subscription. You can increase the frequency or add more diapers per delivery, if necessary.


Returns & Exchanges

Before you hit the checkout button, read the store’s return and exchange policy. Most will only accept returns of unused and new items in their original packaging within a certain time (usually within 30 to 90 days from your purchase date).



Many stores offer discounted or free shipping for members and/or subscribers. However, you might need to purchase a certain minimum amount to qualify for free shipping. 


Bonus: Other Diaper Resources & Articles



(1) https://www.crossrivertherapy.com/research/diaper-facts-statistics

(2) https://westsidebaby.org/diaper-need/

(3) https://www.totalcareaba.com/statistics/diaper-facts


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